{"id":78,"date":"2019-01-14T10:59:48","date_gmt":"2019-01-14T10:59:48","guid":{"rendered":"http:\/\/ilkerkarademir.com\/?p=78"},"modified":"2020-01-17T12:56:47","modified_gmt":"2020-01-17T12:56:47","slug":"kurumsal-gorunurluk-nedir-corporate-visibility","status":"publish","type":"post","link":"http:\/\/ilkerkarademir.com\/index.php\/2019\/01\/14\/kurumsal-gorunurluk-nedir-corporate-visibility\/","title":{"rendered":"KURUMSAL G\u00d6R\u00dcN\u00dcRL\u00dcK NED\u0130R?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kurumsal g\u00f6r\u00fcn\u00fcrl\u00fck \/ bilinirlik bir \u015firketin pazardaki m\u00fc\u015fteriler taraf\u0131ndan a\u015fina olma alg\u0131lanma \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. Markalar\u0131n \u00f6l\u00e7ekleri ne olursa olsun yaratt\u0131klar\u0131 alg\u0131 ve kurumsal kimlik do\u011frudan marka de\u011ferini etkiler. Logo tasar\u0131m\u0131, renk, kullan\u0131lan font ve dahas\u0131 markan\u0131n alg\u0131lanmas\u0131n\u0131 ve hat\u0131rlanmas\u0131n\u0131 sa\u011flar. Yarat\u0131c\u0131l\u0131k, ileri g\u00f6r\u00fc\u015fl\u00fcl\u00fckle beraber markaya dair en k\u00fc\u00e7\u00fck g\u00f6rsel veya g\u00f6rsel kesiti markay\u0131 yani dolay\u0131s\u0131yla kurumu hat\u0131rlanabilir \/ bilinir hale getirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka \/ kurumsal bilinirlik kavram\u0131 ile markan\u0131n t\u00fcketici ile kurdu\u011fu ili\u015fki a\u00e7\u0131klanmaya \u00e7al\u0131\u015f\u0131l\u0131r. B\u00f6ylece, t\u00fcketicilerin markay\u0131 tan\u0131mlayabilme veya tan\u0131yabilme yetene\u011fi ortaya \u00e7\u0131kar\u0131l\u0131r. Bir di\u011fer ifade ile marka \/kurum bilinirli\u011fi t\u00fcketicinin akl\u0131na marka \/kurum isminin gelmesi ile ili\u015fkilidir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/www.kalit-e.com\/wp-content\/uploads\/2018\/04\/Ads%C4%B1z.png?resize=464%2C187\" alt=\"\" class=\"wp-image-694\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Yanda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz logolar\u0131n hangi firma \/ markalara ait oldu\u011funu anlamak \u00e7ok zor olmasa gerek\u2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011fi dedi\u011fimiz zaman de\u011ferlendirmemiz gereken iki nokta vard\u0131r. Bunlar \u201dmarka tan\u0131ma\u201d ve \u201cmarka hat\u0131rlama\u201d diye tan\u0131mlad\u0131\u011f\u0131m\u0131z ve marka bilinirli\u011fini olu\u015fturan iki temel par\u00e7ad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka tan\u0131ma: T\u00fcketicinin \u00f6nceki bir deneyimi markada onaylayabilme yetene\u011fi olarak a\u00e7\u0131klanabilir.<br>Marka hat\u0131rlama: Belli bir \u00fcr\u00fcn kategorisi s\u00f6z edildi\u011finde t\u00fcketicilerin, belleklerinden o markay\u0131 bulup \u00e7\u0131karabilme ya da markay\u0131 ve niteliklerini do\u011fru bir \u015fekilde hat\u0131rlayabilme yetene\u011fidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurumsal bilinirli\u011fi artt\u0131rmak i\u00e7in \u015firketler baz\u0131 ara\u00e7lara ihtiya\u00e7 duyarlar. Bilinirlik kampanyalar\u0131n\u0131n ba\u015far\u0131ya ula\u015fabilmesi i\u00e7in, birden fazla platform ve arac\u0131n sinerjik olarak kullan\u0131lmas\u0131 gereklidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u00f6r\u00fcn\u00fcrl\u00fck unsurlar\u0131 neler olabilir?<\/strong><br>Alan Tabelas\u0131, Afi\u015f\/ Billboard, Aktiviteler, An\u0131 Plaketleri, Ara\u00e7 Etiketi, Banner, Bas\u0131n Duyurular\u0131, R\u00f6portajlar, B\u00fclten\/e-b\u00fclten, El \u0130lan\u0131\/ Bro\u015f\u00fcr, Foto\u011fraflar, Video \u00c7ekimleri, TV Reklam\u0131, Katalog, Kurumsal Yaz\u0131\u015fmalar, Promosyon Malzemeleri, Web sayfas\u0131, Logolar vb.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.webize.net\/wp-content\/uploads\/2017\/03\/marka-bilinirligi-arttirmanin-yollari.jpg\" alt=\"marka bilinirli\u00c4\u009fi ile ilgili g\u00c3\u00b6rsel sonucu\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u00f6r\u00fcn\u00fcrl\u00fck kampanyalar\u0131na neden ihtiya\u00e7 duyulur?<\/strong><br>Her kurum veya markan\u0131n, orta ve uzun vadedeki pazarlama hedeflerini ger\u00e7ekle\u015ftirebilmesi i\u00e7in, hedef kitlede yeterli bilinirlik seviyesine ula\u015fmas\u0131 gereklidir. Bunun nedeni, t\u00fcketicilerin, \u00fcr\u00fcn ne kadar iyi olursa olsun tan\u0131mad\u0131klar\u0131 ve\/veya g\u00fcven duymad\u0131klar\u0131 \u00fcr\u00fcnlere ilgi g\u00f6stermemeleridir. Dolay\u0131s\u0131yla, tan\u0131nmam\u0131\u015f bir marka i\u00e7in ger\u00e7ekle\u015ftirilen bir sat\u0131\u015f kampanyas\u0131n\u0131n, \u00e7ok tan\u0131nan bir marka i\u00e7in ger\u00e7ekle\u015ftirilen kampanyadan daha k\u00f6t\u00fc sonu\u00e7 vermesi ka\u00e7\u0131n\u0131lmazd\u0131r. Ayn\u0131 b\u00fct\u00e7e ve i\u00e7erikle ger\u00e7ekle\u015ftirilse bile, tan\u0131nmayan markan\u0131n performans\u0131 daha d\u00fc\u015f\u00fck olacakt\u0131r. Dolay\u0131s\u0131yla, her marka ve kurum i\u00e7in uzun vadeli bilinirlik ve g\u00fcven olu\u015fturmak stratejik \u00f6nem ta\u015f\u0131r, bunun en iyi ara\u00e7lar\u0131ndan biri de s\u00fcreklilik arz eden bilinirlik kampanyalar\u0131n\u0131n ger\u00e7ekle\u015ftirilmesidir. Bilinirlik kampanyalar\u0131nda, a\u015fa\u011f\u0131daki ama\u00e7 ve hedefler olabilir:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u2022 D\u00f6nemsel kampanya\/f\u0131rsat duyurular\u0131<br>\u2022 Marka\/\u00fcr\u00fcn lansman kampanyalar\u0131<br>\u2022 Mevcut m\u00fc\u015fterilere tekrarlanan sat\u0131\u015f ger\u00e7ekle\u015ftirmeyi hedefleyen kampanyalar<br>\u2022 Kurumsal ileti\u015fime y\u00f6nelik duyurular<br>\u2022 M\u00fc\u015fteri sadakatini art\u0131rmaya y\u00f6nelik kampanyalar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc\/ Bilinirli\u011fi nas\u0131l art\u0131r\u0131rs\u0131n\u0131z?<\/strong><br>\u00c7evrimi\u00e7i reklam ve pazarlama ara\u00e7lar\u0131, bilinirlik kampanyalar\u0131 i\u00e7in etkin ve \u00f6l\u00e7eklenebilir olmalar\u0131 dolay\u0131s\u0131yla bir\u00e7ok \u00fcr\u00fcn ve hizmet i\u00e7in \u00e7ok etkin imk\u00e2nlar sa\u011flamaktad\u0131r. Tipik bir \u00e7\u00f6z\u00fcm a\u015fa\u011f\u0131daki hizmetleri i\u00e7erebilecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama Dan\u0131\u015fmanl\u0131\u011f\u0131: Strateji her \u015feyin ba\u015f\u0131nda gelir. Bilinirlik art\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n\u0131zda, alaca\u011f\u0131n\u0131z profesyonel Pazarlama Dan\u0131\u015fmanl\u0131\u011f\u0131 sayesinde, do\u011fru stratejilerle yola \u00e7\u0131kacak ve sonuca daha h\u0131zl\u0131 ula\u015f\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131\u2019nda Reklam: Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131, \u00e7ok geni\u015f eri\u015fimi ve geli\u015fmi\u015f hedefleme imkanlar\u0131yla, hedef kitlenize ula\u015fman\u0131n uygun yollar\u0131ndan biridir. Arama reklamlar\u0131yla elde edilemeyen, belki o anda aray\u0131\u015f i\u00e7inde olmasa bile, \u00fcr\u00fcn\u00fcm\u00fczle ilgilenebilecek kullan\u0131c\u0131lara ula\u015fmam\u0131za olanak tan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube Video Reklamlar\u0131: YouTube video reklamlar\u0131, video i\u00e7eri\u011fin g\u00fcc\u00fcn\u00fc kullanabildi\u011finiz, \u00e7ok daha fazla bilgilendirme\/e\u011flendirme potansiyeli ile, di\u011fer reklam format ve mecralar\u0131yla elde edemeyece\u011finiz sonu\u00e7lara ula\u015fman\u0131za olanak verir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeniden Pazarlama Kampanyalar\u0131: Bilinirlik kampanyalar\u0131n\u0131n etkisinin art\u0131r\u0131lmas\u0131 i\u00e7in, \u00f6zellikle G\u00f6r\u00fcnt\u00fc Reklam A\u011f\u0131 kampanyalar\u0131n\u0131n Yeniden Pazarlama Kampanyalar\u0131 ile desteklenmesi gereklidir. B\u00f6ylece \u00fcr\u00fcn\u00fcm\u00fczle ilgilenen kullan\u0131c\u0131lara daha \u00f6zel mesajlarla ula\u015f\u0131labilir ve ger\u00e7ekle\u015ftirilen kampanyalar\u0131n getiri\/yat\u0131r\u0131m oran\u0131 ciddi \u015fekilde y\u00fckseltilebilmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Reklam Kampanyalar\u0131: Facebook, sahip oldu\u011fu y\u00fcksek eri\u015fim ve hedefleme \u00f6zellikleriyle, hemen hemen her t\u00fcrl\u00fc hedef kitleye eri\u015fim i\u00e7in kullan\u0131labilecek bir reklam mecras\u0131d\u0131r. G\u00f6rsel ve video reklamlar ile hedef kitlenizle ileti\u015fime ge\u00e7ebilir, Facebook\u2019un d\u00f6n\u00fc\u015f\u00fcm izleme ve yeniden pazarlama \u00f6zellikleriyle getiri\/yat\u0131r\u0131m oran\u0131n\u0131 y\u00fckseltilebilir.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pazarlamailetisimi.com\/wp-content\/uploads\/2017\/01\/dijital-pazarlama-nedir.png\" alt=\"dijital marketing ile ilgili g\u00c3\u00b6rsel sonucu\" width=\"581\" height=\"388\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google Arama Sayfas\u0131nda Reklam: Google arama reklamlar\u0131, kullan\u0131c\u0131n\u0131n ihtiya\u00e7 duydu\u011fu anda kendisine reklam\u0131n\u0131z\u0131 g\u00f6sterebilmenize olanak tan\u0131d\u0131\u011f\u0131 i\u00e7in, etkile\u015fim oran\u0131 \u00e7ok y\u00fcksek olan reklamlard\u0131r ve bilinirlik kampanyalar\u0131n\u0131 destekleyici olarak kullan\u0131m\u0131 d\u00fc\u015f\u00fcn\u00fclmelidir. B\u00f6ylece, marka ve \u00fcr\u00fcn\u00fcn\u00fczle ilgilenen kullan\u0131c\u0131lar\u0131n sizi Google\u2019da aramalar\u0131 durumunda, bulmalar\u0131n\u0131 ve sat\u0131\u015f olu\u015fma ihtimali artt\u0131r\u0131lm\u0131\u015f olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f6n\u00fc\u015f\u00fcm \u0130zleme: D\u00f6n\u00fc\u015f\u00fcm izleme, hangi platformda olursa olsun, reklamlar\u0131n\u0131z\u0131n performans\u0131n\u0131n izlenmesi ve iyile\u015ftirilmesi i\u00e7in kullan\u0131m\u0131 gerekli bir \u00f6zelliktir. B\u00f6ylece, reklam kampanyalar\u0131n\u0131z\u0131n getirisini ve getiri\/yat\u0131r\u0131m oran\u0131n\u0131 \u00f6\u011frenmeniz m\u00fcmk\u00fcn olmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web Analitik \u00c7al\u0131\u015fmalar\u0131: Web sitenizi ka\u00e7 ki\u015fi ziyaret ediyor, bu ziyaret\u00e7iler hangi kaynaklardan geliyor, al\u0131\u015fveri\u015f yap\u0131yorlar m\u0131, en \u00e7ok al\u0131\u015fveri\u015f hangi ziyaret\u00e7ilerden kaynaklan\u0131yor, site i\u00e7i trafik ak\u0131\u015f\u0131nda problemler var m\u0131 vb. sorular\u0131n cevab\u0131n\u0131 bulmak i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bazen bir i\u015fletmenin kurumsal markalar\u0131n\u0131n rengi bile t\u00fcketicinin onu tan\u0131mas\u0131n\u0131 sa\u011flar. Kurumsal bilinirlik bu noktada kurumsal marka kavram\u0131n\u0131 beraberinde getirir. Kurumsal marka, bir i\u015fletmenin kimli\u011finden do\u011fan ve marka konumland\u0131rmas\u0131yla ifade edilen maddi manevi de\u011ferleridir. Marka itibar\u0131, bir i\u015fletmenin ortaklar\u0131yla mutabakat\u0131d\u0131r. Kurumsal marka ile \u00fcr\u00fcn markalar\u0131 birbirine benzer \u00f6zellikler ta\u015f\u0131rlar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurumsal g\u00f6r\u00fcn\u00fcrl\u00fck \/ bilinirlik bir \u015firketin pazardaki m\u00fc\u015fteriler taraf\u0131ndan a\u015fina olma alg\u0131lanma \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. Markalar\u0131n \u00f6l\u00e7ekleri ne olursa olsun yaratt\u0131klar\u0131 alg\u0131 ve kurumsal kimlik do\u011frudan marka de\u011ferini etkiler. Logo tasar\u0131m\u0131, renk, kullan\u0131lan font ve dahas\u0131 markan\u0131n alg\u0131lanmas\u0131n\u0131 ve hat\u0131rlanmas\u0131n\u0131 sa\u011flar. Yarat\u0131c\u0131l\u0131k, ileri g\u00f6r\u00fc\u015fl\u00fcl\u00fckle beraber markaya dair en k\u00fc\u00e7\u00fck g\u00f6rsel veya g\u00f6rsel<a class=\"moretag\" href=\"http:\/\/ilkerkarademir.com\/index.php\/2019\/01\/14\/kurumsal-gorunurluk-nedir-corporate-visibility\/\"> Daha fazlas\u0131n\u0131 oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[46],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-kurumsal-gorunurluk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KURUMSAL G\u00d6R\u00dcN\u00dcRL\u00dcK NED\u0130R? - \u0130lker Karademir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ilkerkarademir.com\/index.php\/2019\/01\/14\/kurumsal-gorunurluk-nedir-corporate-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KURUMSAL G\u00d6R\u00dcN\u00dcRL\u00dcK NED\u0130R? - \u0130lker Karademir\" \/>\n<meta property=\"og:description\" content=\"Kurumsal g\u00f6r\u00fcn\u00fcrl\u00fck \/ bilinirlik bir \u015firketin pazardaki m\u00fc\u015fteriler taraf\u0131ndan a\u015fina olma alg\u0131lanma \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. Markalar\u0131n \u00f6l\u00e7ekleri ne olursa olsun yaratt\u0131klar\u0131 alg\u0131 ve kurumsal kimlik do\u011frudan marka de\u011ferini etkiler. Logo tasar\u0131m\u0131, renk, kullan\u0131lan font ve dahas\u0131 markan\u0131n alg\u0131lanmas\u0131n\u0131 ve hat\u0131rlanmas\u0131n\u0131 sa\u011flar. 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