{"id":96,"date":"2019-01-14T11:33:25","date_gmt":"2019-01-14T11:33:25","guid":{"rendered":"http:\/\/ilkerkarademir.com\/?p=96"},"modified":"2020-01-17T12:53:37","modified_gmt":"2020-01-17T12:53:37","slug":"algi-yonetimi-nedir","status":"publish","type":"post","link":"http:\/\/ilkerkarademir.com\/index.php\/2019\/01\/14\/algi-yonetimi-nedir\/","title":{"rendered":"ALGI Y\u00d6NET\u0130M\u0130 NED\u0130R?"},"content":{"rendered":"\n

Alg\u0131lar ger\u00e7ektir. E\u011fer kazanmak i\u00e7in oynuyorsan\u0131z, alg\u0131lar sizin lehinize olmal\u0131d\u0131r. \u0130nsanlar\u0131 sizi dinlemeye, s\u00f6ylediklerinizi anlamaya ve sizi desteklemeye ikna edebilme kabiliyetiniz, kazanma veya kaybetme ihtimalinizi belirleyecektir.\u201d  Elfyn Thomas- University of Wales Institute Cardiff<\/em><\/strong><\/p>\n\n\n\n

Bilgi \u00e7a\u011f\u0131n\u0131 ya\u015fad\u0131\u011f\u0131m\u0131z \u015fu g\u00fcnlerde, b\u00fcy\u00fck h\u0131zla geli\u015fen teknolojik altyap\u0131n\u0131n yard\u0131m\u0131yla insanlar \u00e7ok kolay ve h\u0131zl\u0131 bir \u015fekilde bilgiye ula\u015fma imkan\u0131na sahip olmaktad\u0131r. Duyu organlar\u0131 sayesinde \u00e7evresinde ya\u015fanan olaylar\u0131 alg\u0131layan insan, bu sayede \u00e7evresini anlama yetene\u011fine sahip olmaktad\u0131r. Bu yetene\u011fine ge\u00e7mi\u015fte ya\u015fad\u0131\u011f\u0131 deneyimlerin de katk\u0131s\u0131 olmaktad\u0131r. Alg\u0131 y\u00f6netimi \u00e7er\u00e7evesinde insano\u011flunun \u00e7evresini alg\u0131lama konusu; uluslar, \u00fclkeler, h\u00fck\u00fcmetler, askeri kurumlar ve i\u015fletmelerin ilgisini \u00e7ekmektedir. Bu yap\u0131lar, hedefledikleri kitlelere y\u00f6nelik alg\u0131 olu\u015fturma ve alg\u0131 y\u00f6nlendirme uygulamalar\u0131 ger\u00e7ekle\u015ftirebilmektedir. (Bakan ve Kefe, 2014)<\/em><\/p>\n\n\n\n

\u201cAk\u0131l g\u00f6r\u00fcr, ak\u0131l duyar.\u201d Epicharmus M.\u00d6. 450  <\/em><\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

 \u201c\u0130nsanlar \u00e7o\u011funlukla siz onlara g\u00f6sterene kadar  ne istediklerini bilmiyorlar.\u201d  Steve Jobs<\/em><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0130nsan bedeni bu yo\u011fun bilgi etkile\u015fimi alt\u0131nda; bilginin al\u0131n\u0131\u015f\u0131, de\u011ferlendirili\u015fi ve geri bildirimini yapacak \u00e7ok b\u00fcy\u00fck bir haberle\u015fme sistemine sahiptir. Ger\u00e7ekle\u015ftirmi\u015f oldu\u011fu i\u00e7 faaliyetleri ve davran\u0131\u015flar\u0131 bu haberle\u015fme sistemi i\u00e7erisinde yer almaktad\u0131r. \u0130nsan, sahip oldu\u011fu bilgi ak\u0131\u015f\u0131n\u0131 geli\u015ftirdi\u011fi ve bilgileri i\u015fledi\u011fi \u00f6l\u00e7\u00fcde di\u011fer insanlardan \u00fcst\u00fcn hale gelir. \u0130nsan, \u00e7evresindeki belirli uyaranlar\u0131 se\u00e7er ve duyu organlar\u0131 vas\u0131tas\u0131 ile bilgiyi alg\u0131lar. D\u0131\u015f d\u00fcnyada yer alan say\u0131s\u0131z bilgi aras\u0131ndan ihtiyac\u0131 olan veya ihtiyac\u0131 oldu\u011fu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc se\u00e7er (Balta\u015f ve Balta\u015f, 2007)<\/em><\/p>\n\n\n\n

Bu se\u00e7iminde duyu organlar\u0131 insanlara yard\u0131mc\u0131 olmaktad\u0131r. Duyular\u0131m\u0131z; g\u00f6rme, duyma, dokunma, tatma ve koklama olup, beynimiz taraf\u0131ndan verilen komutlar ile d\u00fcnyay\u0131 alg\u0131lar\u0131z. Duyular\u0131m\u0131z olmadan d\u00fcnyay\u0131 alg\u0131layamay\u0131z. Duyular\u0131m\u0131zdaki noksanl\u0131klar, d\u00fcnyay\u0131 eksik alg\u0131lamam\u0131za neden olur. G\u00f6zlerimizi a\u00e7arak basit bir g\u00f6rme i\u015flemi ger\u00e7ekle\u015ftirmek yada bir objeye dokunarak dokunma duyumuzu kullanmak, beynimizin aktiviteleri olup \u00e7evremizdekileri alg\u0131lamam\u0131z\u0131 sa\u011flar. \u00c7evremizdeki bilgileri, sahip oldu\u011fumuz duyu organlar\u0131m\u0131z ile hisseder, beynimizde ger\u00e7ekle\u015fen aktiviteler ile hissetti\u011fimiz objeleri alg\u0131lar\u0131z. Bu \u015fekilde ki\u015finin kendisi d\u0131\u015f\u0131nda var olan d\u0131\u015f d\u00fcnyay\u0131 alg\u0131lamas\u0131 m\u00fcmk\u00fcn olur.<\/p>\n\n\n\n

Alg\u0131 Kavram\u0131<\/strong><\/p>\n\n\n\n

Alg\u0131, duyu organlar\u0131m\u0131zca ta\u015f\u0131nan duyusal verileri \u00f6rg\u00fctleyip yorumlamaktad\u0131r. \u0130nsanlar\u0131n \u00e7evresindeki yer alan uyaranlara anlam verme s\u00fcrecidir. Alg\u0131 ayr\u0131ca; d\u0131\u015f d\u00fcnyadan gelen uyar\u0131lar\u0131n, zihinsel olarak yorumlanmas\u0131 olarak ta tan\u0131mlanabilir. Alg\u0131lar; ne g\u00f6rd\u00fc\u011f\u00fcm\u00fcz\u00fc, nas\u0131l yorumlad\u0131\u011f\u0131m\u0131z\u0131, neye inand\u0131\u011f\u0131m\u0131z\u0131, nas\u0131l davrand\u0131\u011f\u0131m\u0131z\u0131 bize g\u00f6stermektedir. Alg\u0131lar\u0131m\u0131z ayn\u0131 zamanda zihnimizde de\u011ferler yaratmakta, problemler olu\u015fturmakta ve bu problemleri de \u00e7\u00f6zmektedir. Bu kadar g\u00fc\u00e7l\u00fc bir \u00f6zelli\u011fe sahip olan alg\u0131lar\u0131m\u0131z, bir\u00e7ok psikolog taraf\u0131ndan, \u201cger\u00e7ek\u201d olarak nitelendirilir. Bu kapsamda, beklentiler ve motivasyonel durumlardan etkilenen alg\u0131, ki\u015finin ba\u015flang\u0131\u00e7ta edindi\u011fi bilgiyi, di\u011fer ki\u015filerin hareketlerini ve g\u00fcd\u00fclerini zihinde kategorize ederek ve ek bilgiler geldik\u00e7e de bu bilgileri g\u00fcncelleyerek, sosyal alg\u0131lama faaliyetini ger\u00e7ekle\u015ftirir. (Bakan ve Kefe, 2014)<\/em><\/p>\n\n\n\n

\"alg\u00c4\u00b1<\/figure>\n\n\n\n

ALGI Y\u00d6NET\u0130M\u0130<\/strong><\/p>\n\n\n\n

\u0130nsanlar, \u00e7evre ile ili\u015fkisini duyu organlar\u0131yla y\u00fcr\u00fctmektedir. \u00c7evreden ald\u0131\u011f\u0131 veriler beyine iletilmekte ve alg\u0131lad\u0131\u011f\u0131 olayla ilgili bireyin d\u00fc\u015f\u00fcnce s\u00fcreci ba\u015flamaktad\u0131r. Bireyin zihninde bir anlam yarat\u0131lmaktad\u0131r. Bireyin daha \u00f6nce benzer durumlara kar\u015f\u0131 sahip oldu\u011fu d\u00fc\u015f\u00fcnceleri, hangi yorumlar\u0131 yapt\u0131\u011f\u0131, konuyla ilgili yerle\u015fik inan\u0131\u015f kal\u0131plar\u0131n\u0131n olup olmad\u0131\u011f\u0131 ara\u015ft\u0131r\u0131lmaktad\u0131r. Bireyin zihninde devaml\u0131l\u0131k g\u00f6steren bu s\u00fcre\u00e7, bulundu\u011fu toplum\/\u00f6rg\u00fct i\u00e7inde ger\u00e7ekle\u015fen alg\u0131lama sistemi i\u00e7in de temel olu\u015fturmaktad\u0131r. Bu s\u00fcre\u00e7 i\u00e7erisinde \u201cAnlama\u201d alg\u0131 y\u00f6netiminin temelini olu\u015fturmaktad\u0131r. Bir birey yada konuya ili\u015fkin farkl\u0131 d\u00fc\u015f\u00fcncelerin kendi i\u00e7inde mant\u0131kl\u0131 bir tutarl\u0131l\u0131k ile olu\u015ftu\u011fu varsay\u0131m\u0131 anlaman\u0131n temelini olu\u015fturur.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Benzer \u015fekilde insanlar\u0131n yer ald\u0131\u011f\u0131 \u00f6rg\u00fctlerde ortak ama\u00e7lara ula\u015fmak i\u00e7in \u00f6rg\u00fctsel y\u00f6netim s\u00fcrecinde bir tak\u0131m eylemler geli\u015ftirilmekte, bu eylemleri geli\u015ftiren, uygulayan, denetleyen, y\u00f6neten ki\u015filerin birey olma davran\u0131\u015flar\u0131 gere\u011fi ihtiya\u00e7, beklenti ve bireysel \u00f6zellikleri farkl\u0131l\u0131klar g\u00f6stermektedir. Bu noktada alg\u0131 y\u00f6netimi anlay\u0131\u015f\u0131, bireysel gereksinimlere kar\u015f\u0131l\u0131k vererek, bireyin<\/p>\n\n\n\n

\u00e7al\u0131\u015fmas\u0131n\u0131, i\u015fe motive olmas\u0131n\u0131 ve i\u015f doyumunu sa\u011flayarak s\u00fcreci \u00f6rg\u00fct lehine \u00e7evirmektedir.<\/p>\n\n\n\n

Alg\u0131 y\u00f6netimi a\u00e7\u0131s\u0131ndan \u00f6nem arz eden ve alg\u0131 s\u00fcrecini etkileyen fakt\u00f6rler 3 ba\u015fl\u0131kta toplanabilir Bunlar:<\/p>\n\n\n\n

  1. Alg\u0131layan bireyin \u00f6zellikleri (bireyin ki\u015fili\u011fi, ki\u015fisel \u00f6zellikleri, ge\u00e7mi\u015fte ya\u015fam\u0131\u015f oldu\u011fu tecr\u00fcbeler)<\/li>
  2. Alg\u0131lanan nesnenin \u00f6zellikleri (ki\u015fi, e\u015fya, olay, canl\u0131 ve cans\u0131z varl\u0131klar)<\/li>
  3. Alg\u0131lama ortam\u0131 (alg\u0131lama s\u00fcrecinin ya\u015fand\u0131\u011f\u0131 fiziksel, sosyal ve \u00f6rg\u00fctsel \u00e7evre ko\u015fullar\u0131)<\/li><\/ol>\n\n\n\n

    Alg\u0131 y\u00f6netimi, genel bir ifade ile kar\u015f\u0131 taraf\u0131 ya da kamuoyunu etkin \u015fekilde etkilemeye odaklanmakt\u0131r. Alg\u0131 y\u00f6netimi teknikleri, askeri uygulamalar\u0131n yan\u0131nda son y\u0131llarda i\u015f d\u00fcnyas\u0131nda da s\u0131k\u00e7a uygulanmaktad\u0131r. \u0130\u015fletmeler; mesajlar\u0131n\u0131 yaymak ve kitlelerini art\u0131rmak i\u00e7in mesajlar\u0131n\u0131 ve pazarlama planlar\u0131n\u0131 alg\u0131 y\u00f6netimi tekniklerini kullanarak geli\u015ftirmektedirler. Bunu ger\u00e7ekle\u015ftirirken kitle analizi yapmal\u0131d\u0131r \u00e7\u00fcnk\u00fc, kitle analizi bir i\u015fletmenin geli\u015ftirmesi gereken en kritik noktalardan birisidir. Bu \u00f6nemi sebebiyle kitle analizi asla tek bir a\u00e7\u0131dan ele al\u0131nmamal\u0131d\u0131r. \u0130\u015f d\u00fcnyas\u0131 a\u00e7\u0131s\u0131ndan m\u00fc\u015fteriler ya da potansiyel m\u00fc\u015fteriler, ortaklar, yat\u0131r\u0131mc\u0131lar, rakipler, h\u00fckumet, \u00e7al\u0131\u015fanlar ve yerel topluluklar dikkate al\u0131nmal\u0131d\u0131r. Her kitle birbirinden farkl\u0131d\u0131r ve her biri ile ilgili mesaj ve ileti\u015fim teknikleri ula\u015f\u0131lmak istenen amaca uygun olacak \u015fekilde yap\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n

    \u0130\u015f hayat\u0131 bir sava\u015f ortam\u0131 gibi d\u00fc\u015f\u00fcn\u00fclebilir. Bu anlay\u0131\u015f, Japon \u015firketlerde 1980\u2019de, Amerikal\u0131 \u015firketlerde ise 1990\u2019larda benimsenmi\u015ftir. \u0130\u015f sava\u015flar\u0131, da\u011flarda ya da ma\u011faralarda, \u00e7\u00f6llerde ya da ormanda de\u011fil; toplant\u0131 odalar\u0131nda, perakende ma\u011faza koridorlar\u0131nda, Wall Street\u2019te ve t\u00fcketicilerin zihinlerinde ve y\u00fcreklerinde ya\u015fanan sava\u015flard\u0131r. \u0130\u015f d\u00fcnyas\u0131 \u00fcr\u00fcnlerini satmak ve \u015firketini ilerletmek i\u00e7in bir tak\u0131m ara\u00e7lar kullan\u0131r. Bu duruma \u201cpazarlama\u201d ad\u0131 verilir. Pazarlama, \u00fcr\u00fcn, hizmet ve fikir olarak t\u00fcketicilerin zihinlerinde ve y\u00fcreklerinde yer almak i\u00e7in ya\u015fanan bir sava\u015ft\u0131r. Pazarlama sava\u015f\u0131n\u0131 t\u00fcketiciler ile iyi ileti\u015fim kuran i\u015fletmeler kazan\u0131r. Pazarlama; bir \u015firket ya da \u00fcr\u00fcn\u00fcn mesaj\u0131n\u0131 vermek ve bunu \u00e7e\u015fitli kitlelere yaymak i\u00e7in reklam, sat\u0131\u015f, do\u011frudan posta, telepazarlama, rekabet\u00e7i zeka, t\u00fcketici ara\u015ft\u0131rmalar\u0131, yat\u0131r\u0131mc\u0131 ili\u015fkileri, toplum ili\u015fkileri, halkla ili\u015fkiler ve di\u011fer i\u015flevlerden olu\u015fmaktad\u0131r. T\u00fcm bu fonksiyonlar ile talep eden bir t\u00fcketici kitlesi olu\u015fturulmas\u0131 ama\u00e7lan\u0131r. (Reid, 2002)<\/em><\/p>\n\n\n\n

    Markalar a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda \u201cmarka y\u00f6netimi =alg\u0131 y\u00f6netimi\u201d dir. Pazarlama ileti\u015fiminde alg\u0131 y\u00f6netiminin en etkili silahlar\u0131ndan biri reklamd\u0131r. Reklamlar, markan\u0131n hedef kitle taraf\u0131ndan nas\u0131l alg\u0131lanaca\u011f\u0131n\u0131n belirlenmesi i\u00e7in \u00e7al\u0131\u015f\u0131r. Her g\u00fcn kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z reklam panolar\u0131, telefonumuza gelen iletiler, televizyon reklamlar\u0131 alg\u0131lar\u0131m\u0131z\u0131 y\u00f6netmeye \u00e7al\u0131\u015fmaktad\u0131r.<\/p>\n\n\n\n

    Reklamlar alg\u0131lar\u0131m\u0131z\u0131 y\u00f6neterek ihtiya\u00e7lar\u0131m\u0131z\u0131 belirlemeye \u00e7al\u0131\u015f\u0131r. Yo\u011fun bir \u015fekilde bir mesaja \u201cmaruz\u201d kald\u0131\u011f\u0131m\u0131zda da o \u00fcr\u00fcn ya da hizmete ihtiya\u00e7 duymaya ba\u015flar\u0131z. Bir s\u00fcre sonra ihtiya\u00e7lar\u0131m\u0131z de\u011fil arzular\u0131m\u0131z do\u011frultusunda sat\u0131n alma kararlar\u0131 veririz. Alg\u0131lar\u0131m\u0131z\u0131n bizi y\u00f6netmesi de i\u015fte o dakikada ba\u015flar. Reklamlar\u0131n bu \u015fekilde bizi y\u00f6nlendirmesi do\u011fas\u0131 gere\u011fi masum say\u0131labilir ama sadece reklamlarda de\u011fil hareketli ve hareketsiz pek \u00e7ok g\u00f6rselde kullan\u0131lan ve pek de masum olmayan bir y\u00f6ntem var: \u201cSubliminal Mesaj\u201d.<\/p>\n\n\n\n

    \"ALGI<\/figure>\n\n\n\n

    Subliminal mesaj, hareketli g\u00f6r\u00fcnt\u00fclere 25. kare tekni\u011fi, hareketsiz g\u00f6r\u00fcnt\u00fclere ise yaz\u0131 ve sembollerin gizlenmesiyle yap\u0131lmaktad\u0131r. Resim yada filmlerde yer alan gizlenmi\u015f mesajlar\u0131 \u00e7o\u011fu zaman g\u00f6z\u00fcm\u00fczle fark edemeyiz. Fakat bu mesajlar bilin\u00e7alt\u0131m\u0131z taraf\u0131ndan gerekti\u011finde kullan\u0131lmak \u00fczere kaydedilir ve sonras\u0131nda ya ihtiya\u00e7 olarak kar\u015f\u0131m\u0131za \u00e7\u0131kar yada ihtiyac\u0131m\u0131z\u0131 kar\u015f\u0131larken karar\u0131m\u0131za etki eder. (\u015eirin, 2015)<\/p>\n\n\n\n

    Alg\u0131 y\u00f6netiminin temel kurallar\u0131;<\/p>\n\n\n\n

    1. Hedef kitlenin de\u011ferlerine uymal\u0131s\u0131n<\/li>
    2. Hedef kitlenin k\u00fclt\u00fcr\u00fcne \u00f6zen g\u00f6stermelisin<\/li>
    3. Beklentilerin \u00fcst\u00fcnde yakla\u015f\u0131m sergilemelisin<\/li>
    4. Kafalar\u0131 kar\u0131\u015ft\u0131rmamal\u0131s\u0131n<\/li>
    5. Sonuca odaklanmal\u0131s\u0131n<\/li>
    6. \u00d6l\u00e7m\u00fcyorsan yapmamal\u0131s\u0131n<\/li>
    7. Ger\u00e7eklere dayanmal\u0131s\u0131n<\/li>
    8. Tekrar etmelisin<\/li>
    9. Farkl\u0131la\u015fmalar\u0131 y\u00f6netebilmelisin<\/li>
    10. G\u00f6rselli\u011fi do\u011fru y\u00f6netmelisin<\/li>
    11. D\u00fc\u015f\u00fcncelerden \u00e7ok duygulara hitap etmelisin. (Saydam, 2014)<\/em><\/li><\/ol>\n\n\n\n

      \u00c7evremizden edindi\u011fimiz \u00e7e\u015fitli bilgileri duyular\u0131m\u0131z ile alg\u0131lar\u0131z. Bu a\u00e7\u0131dan alg\u0131 konusunun, ki\u015filerin alg\u0131lamalar\u0131 a\u00e7\u0131s\u0131ndan, g\u00f6zlemleme, anlama, yorumlama faaliyetlerini i\u00e7ermesi nedeniyle \u00f6nem arz ederken, \u015firketler a\u00e7\u0131s\u0131ndan ise hedef pazar\u0131n ve kitlenin tan\u0131nmas\u0131, yorumlanmas\u0131 ve anla\u015f\u0131lmas\u0131, i\u015fletmenin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 olaylar\u0131 sorgulamas\u0131 ve geri bildirim gerektirmesi a\u00e7\u0131s\u0131ndan \u00f6nemlidir. \u00c7\u00fcnk\u00fc alg\u0131 sonucu olu\u015fan ger\u00e7ek kavram\u0131n\u0131n \u00e7o\u011fu zaman ger\u00e7e\u011fin kendisinden \u00f6nemli ve \u00f6nde olabilece\u011fi unutulmamal\u0131d\u0131r. Bu kapsamda alg\u0131 y\u00f6netimi faaliyetlerini \u00fclkeler, kurumlar ve i\u015fletmeler belirlenen \u00e7\u0131karlar do\u011frultusunda olu\u015fturup, uygulayabilmektedirler. \u00d6zellikle i\u015fletmeler yo\u011fun rekabetin i\u00e7erisinde hayatta kalabilmek ve rakiplerinin \u00f6n\u00fcnde olabilmek i\u00e7in alg\u0131 y\u00f6netimi uygulamalar\u0131n\u0131 kullanabilirler.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

      Alg\u0131lar ger\u00e7ektir. E\u011fer kazanmak i\u00e7in oynuyorsan\u0131z, alg\u0131lar sizin lehinize olmal\u0131d\u0131r. \u0130nsanlar\u0131 sizi dinlemeye, s\u00f6ylediklerinizi anlamaya ve sizi desteklemeye ikna edebilme kabiliyetiniz, kazanma veya kaybetme ihtimalinizi belirleyecektir.\u201d  Elfyn Thomas- University of Wales Institute Cardiff Bilgi \u00e7a\u011f\u0131n\u0131 ya\u015fad\u0131\u011f\u0131m\u0131z \u015fu g\u00fcnlerde, b\u00fcy\u00fck h\u0131zla geli\u015fen teknolojik altyap\u0131n\u0131n yard\u0131m\u0131yla insanlar \u00e7ok kolay ve h\u0131zl\u0131 bir Daha fazlas\u0131n\u0131 oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[45],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-algi-yonetimi"],"yoast_head":"\nALGI Y\u00d6NET\u0130M\u0130 NED\u0130R? - \u0130lker Karademir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ilkerkarademir.com\/index.php\/2019\/01\/14\/algi-yonetimi-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALGI Y\u00d6NET\u0130M\u0130 NED\u0130R? - \u0130lker Karademir\" \/>\n<meta property=\"og:description\" content=\"Alg\u0131lar ger\u00e7ektir. 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